leisure time -WSS

leisure time

author：fashion 2025-10-08 16:06:31 - browse：49935

Illustration: Alex Hogan/STAT; Photo: Courtesy Perrigo

It’s not every day that a marketing team is tasked with designing the branding and packaging of the first over-the-counter birth control pill to be sold in the U.S.

This was the challenge, and the opportunity, faced by the team behind Opill, the landmark pill from drugmaker Perrigo that received approval from the Food and Drug Administration earlier this month. Their brief: Create a design that would stand out in America’s notoriously sprawling pharmacy aisles; inspire trust and confidence; be easy to remember and recognize; appeal to women — including teenagers — as well as trans men and nonbinary people; clearly communicate its purpose; be simple to carry and use; contain straightforward but accurate user information; and clear FDA requirements.

Settling on the right approach took years of research and testing, which resulted in the name Opill and packaging featuring bright teal, saturated pink, and yellow, as well as a rounded font reminiscent of millennials’ ubiquitous favorite Gotham. All of these features are intended to set the product apart from the dozens of prescription contraceptive pills available in the U.S. market and internationally.

Unlock this article by subscribing to STAT+ and enjoy your first 30 days free!

GET STARTED Log In

Previous article： As demand for Covid shots wanes, Moderna seeks its next success
Next article： Melinda French Gates resigns from Gates Foundation

WSS

Orangutan used medicinal plant to treat wound, first time ever seen

NIH director takes cautious approach to Biden drug pricing priority

Close Medicare's dangerous gaps in addiction treatment coverage

Research misconduct: Proposed new rules face resistance

Dogs on Prozac: What pet anti

Readout Newsletter: BridgeBio, Madrigal, and Silicon Valley Bank

Wikipedia

leisure time

Wikipedia

Apple is now the first public company to be valued at $3 trillion

Dewpoint Therapeutics lays off staff after losing partnerships

As demand for Covid shots wanes, Moderna seeks its next success

Research misconduct: Proposed new rules face resistance

Jerome Adams on the need for new antivirals for Covid

Close Medicare's dangerous gaps in addiction treatment coverage

Drug repurposing or repositioning? The language matters

More tobacco lobbyists active in statehouses

Peter Hotez and the public health issue of online harassment

Key Senate committee drafts bipartisan bill to stem drug shortages

leisure time

Close Medicare's dangerous gaps in addiction treatment coverage

Parkinson’s finding may lead to tests and, someday, treatments

Close Medicare's dangerous gaps in addiction treatment coverage

What to make of Gilead’s Trodelvy troubles and Elevation Oncology’s rise

Copay coupons to count toward deductibles, after Biden court move

Orangutan used medicinal plant to treat wound, first time ever seen

focus

entertainment

hotspot

knowledge