leisure time -WSS

leisure time

author：explore 2025-10-01 23:31:14 - browse：49

Illustration: Alex Hogan/STAT; Photo: Courtesy Perrigo

It’s not every day that a marketing team is tasked with designing the branding and packaging of the first over-the-counter birth control pill to be sold in the U.S.

This was the challenge, and the opportunity, faced by the team behind Opill, the landmark pill from drugmaker Perrigo that received approval from the Food and Drug Administration earlier this month. Their brief: Create a design that would stand out in America’s notoriously sprawling pharmacy aisles; inspire trust and confidence; be easy to remember and recognize; appeal to women — including teenagers — as well as trans men and nonbinary people; clearly communicate its purpose; be simple to carry and use; contain straightforward but accurate user information; and clear FDA requirements.

Settling on the right approach took years of research and testing, which resulted in the name Opill and packaging featuring bright teal, saturated pink, and yellow, as well as a rounded font reminiscent of millennials’ ubiquitous favorite Gotham. All of these features are intended to set the product apart from the dozens of prescription contraceptive pills available in the U.S. market and internationally.

Unlock this article by subscribing to STAT+ and enjoy your first 30 days free!

GET STARTED Log In

Previous article： Anesthesiologist group: stop taking Ozempic before surgery
Next article： Mindstrong's demise and the future of mental health care

Wikipedia

focus

WSS

Listen: Biogen's situation, Wegovy's risks, & biotech insider trading

Lawsuit alleges UnitedHealth Group unit illegally denied claims

How one patient went off dialysis — and others can too

Vertex non

Health tech startups drop sharply from 2021 highs

Sage hopes for a blockbuster in antidepressant now before FDA

Wikipedia

leisure time

explore

Virginia high school admissions case could be legal follow

Cigna to pay $172 million to settle Medicare Advantage fraud probe

Heart attack and stroke risk calculators need revising

Ionis has late

The Supreme Court will review a ruling striking down a domestic violence federal gun ban

WHO recommends dropping component of many flu vaccines

New air purifier tech could be key to improving indoor air quality

Physician groups backed by private equity giant lobby on mergers

What does generative AI mean for health care? We asked experts

How the Dana

hotspot

Inequities make cancer less preventable for women: report

Menendez indictment could see pharma lose a key ally

Adults seen as increasingly susceptible to measles

National panel will explore requiring free Covid tests

Researchers use wearables data and AI to predict preterm birth risk

Biogen shutters digital health group, ends Apple study, in cost cutting move

entertainment

Wikipedia

focus

focus