leisure time -WSS

leisure time

author：fashion 2025-09-27 09:44:31 - browse：18227

Illustration: Alex Hogan/STAT; Photo: Courtesy Perrigo

It’s not every day that a marketing team is tasked with designing the branding and packaging of the first over-the-counter birth control pill to be sold in the U.S.

This was the challenge, and the opportunity, faced by the team behind Opill, the landmark pill from drugmaker Perrigo that received approval from the Food and Drug Administration earlier this month. Their brief: Create a design that would stand out in America’s notoriously sprawling pharmacy aisles; inspire trust and confidence; be easy to remember and recognize; appeal to women — including teenagers — as well as trans men and nonbinary people; clearly communicate its purpose; be simple to carry and use; contain straightforward but accurate user information; and clear FDA requirements.

Settling on the right approach took years of research and testing, which resulted in the name Opill and packaging featuring bright teal, saturated pink, and yellow, as well as a rounded font reminiscent of millennials’ ubiquitous favorite Gotham. All of these features are intended to set the product apart from the dozens of prescription contraceptive pills available in the U.S. market and internationally.

Unlock this article by subscribing to STAT+ and enjoy your first 30 days free!

GET STARTED Log In

Previous article： Sports medicine is finally prioritizing gender equality
Next article： Eliminate the waiting period for sterilization covered by Medicaid

entertainment

focus

WSS

FDA approves Sage Therapeutics’ rapid

Adam's Biotech Scorecard: A closer look at Viking Therapeutics, PDS Biotech

How I helped Pfizer think through the ethics of Viagra

Merck drug for rare lung condition set for approval in U.S.

Adam's Biotech Scorecard: A closer look at Viking Therapeutics, PDS Biotech

Roche subsidiary Foundation Medicine opens new headquarters

hotspot

leisure time

focus

Jerome Adams on the need for new antivirals for Covid

Oprah kicked off a national conversation on obesity. Let's have it

Apple is now the first public company to be valued at $3 trillion

Eliminate the waiting period for sterilization covered by Medicaid

Over 800 arrested across France in 3rd night of riots after fatal police shooting of teen

Heart disease in astronauts blamed on cosmic radiation

Medicare proposal to cover medical devices draws a mixed reaction

The a glaring gap in research on serious mental illness and primary care

Walensky prepares to leave CDC — and Congress — behind

Readout Newsletter: Blackstone Life Sciences, Merck, Bluebird Bio

leisure time

Who is Jack Smith, the special counsel overseeing the DOJ's Trump probes?

It costs an awful lot of money to give away a kidney

FAA sets up new process for Hawaii air tour operators to fly at lower altitudes after fatal crashes

Study links childhood stress with decline in older age

The a glaring gap in research on serious mental illness and primary care

Why the world’s most expensive drug might be worth the price

hotspot

entertainment

focus

hotspot